Contrary to popular belief, sometimes imitation is neither flattering nor sincere. The explosive popularity of mobile gaming apps has spawned many enterprising bad actors, from copyright and trademark violations to game piracy. Such nefarious activities can jeopardize your game’s meteoric rise to the top of the charts. Brazen developers will try to replicate popular games, using similar graphics, familiar game play, and comparable language but promising to deliver an equally entertaining gaming experience. At the same time, popular games often beget fan apps, which are not games but nonetheless attempt to exploit your game’s popularity to drive their own downloads. Some are considered friendly and may help generate buzz for your game but others run counter to your interests and should be enforced against. Either way, AppDetex can help you separate the wheat from the chaff, identifying and helping you to take down blatant copycats, derivatives, and unfriendly trademark infringements.