Marketing (includes Brand Management)
Most of the time, you are on offense, promoting and extending your brand, building customer trust in that brand, and cultivating a reputation that is synonymous with your company’s values. Playing defense used to mean keeping a vigilant eye on your competition. These days, however, your most important defensive plays involve sniffing out and stamping out the various forms that brand infringement takes online. The very same channels that have allowed your marketing efforts to flourish are being leveraged by unscrupulous and even criminal elements. They sabotage your brand and erode the effectiveness of your marketing campaigns, your customers’ trust, and your online traffic and revenue.
AppDetex’s advanced systems and experienced analysts can provide invaluable market insights and intel, critical data about current and looming threats to your brand, and real-time visibility into the dark world of illegal brand practices.