Resources

The brands at the center of culture and innovation turn to us to secure their most valuable asset — customer trust.

White Papers & Guides

Informational Guide

Brand protection for social media.

Reputation is everything. Our guide shows you how to protect your intellectual property in social media from bad actors.

mobile app stores

Informational Guide

Infringing apps are bad for business.

Keep your customers’ experiences safe and authentic by fighting infringement in mobile app stores with our step by step guide.

app enforcement

Informational Guide

App enforcement in third party app stores.

Hundreds of third party app stores, hundreds of requirements. Our guide shows you how to report infringement across the wide variety of third party app store platforms.

mobile app stores

Informational Guides

Infringing apps in the major app stores.

Our step-by-step guides show you how to report an infringing app on two major app store platforms, helping to ensure your customer experiences are safe and authentic.

stalled enforcement program

Informational Guide

Has GDPR stalled your domain name enforcement program?

Optimize enforcement for domain infringement with proven strategies from our brand protection experts.

Fact Sheets

Marketplaces

Ensure the authenticity of your products within global e-commerce marketplaces. We offer comprehensive monitoring, detection, and efficient enforcement capabilities.

Mobile Apps

Help mitigate mobile app infringement. Appdetex monitors the leading and secondary markets to ensure your apps are authentic wherever your customers might find them.

Domains and Websites

Designed by legal and domain professionals, Appdetex scours the net, finding and removing domains and websites that infringe on your marks and other intellectual property.

Search Engines

Our Brand Analysts protect your brand by monitoring popular search engine platforms for the misuse and misrepresentation of your intellectual property in search advertising.

Social Media

We leverage our technology and experts to rapidly detect, analyze, and remove the brand abuse that occurs on social media platforms.

Brand Security

Build resilient brands online using our powerful and proven technology. Increase sales, customer satisfaction, digital traffic, and brand loyalty.

Managed Defense

By balancing customer needs and flexibility with a structured methodology by which we manage our executions, our Brand Analysts deliver efficient and effective resolutions.

Case Studies

Electronics Giant Zaps Counterfeiters

Online markets are flooded with cheap knock-offs and counterfeits, creating both consumer and brand confusion.

Financial Service Brand Manager Stops Rogue Apps in Their Tracks

The major app stores are home to over 4 million apps, and growing by the hour.

Franchisor Manages Brand Compliance of Franchisee Apps

More than 60% of adult Americans own smartphones today. Of those who use their phones to access the Internet, a full third primarily use their mobile device–not their computer.

Gaming Company Pulls Plug on Copycat Apps and Lost Sales

Mobile games are some of the most popular apps in app stores. The mobile gaming industry made over $70 billion in 2014, outselling PC and console games.

Gaming System Titan’s Legal Department Teams Up with AppDetex to Stop Counterfeits

Online spending is exploding, with an increase of over 60% in the first half of 2017 alone. Unfortunately, not all products sold online are legitimate.

Throwing the Book at Illegal Distributors of a Bestselling Novel

Smartphone users spend roughly 80% of their device time using downloaded apps. Piracy of popular entertainment content on the Internet represents a significant revenue drain on the industry.

Best Practices in Online Brand Protection: Changing Times, Changing Priorities

Examining trends in online brand abuse, describing the latest scams and statistics, and recommending how you can best position your online brand protection strategy to mitigate the effects of abuse.

Brand Protection: A Crucial Layer in a Multi-Layered Defense

Discussing a collaborative framework for the security and brand protection teams and sharing real-world examples of this multi-layered defense strategy in action while examining the severely curtailed use of Whois.

The Slants-A Conversation with Simon Tam

Listen in as AppDetex sits down with Simon Tam to discuss in depth his struggle to get his case in front of the US Supreme Court and how that case is reshaping trademark law.

Watch now

Legal Landscape After the Slants-A Conversation with Anne Gilson

Anne Gilson discusses how The Slants case is changing trademark law and what the future holds for scandalous, offensive and other controversial trademarks.

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Blog

Rise in domain name registrations highlights…

New domain registrations rose by 3.3 million during Q2 2020, up 0.9% from Q1. Domain enforcements are also on the rise.

Busting stereotypes, boomers embrace online shopping

As a result of the current health crisis, more people are using e-commerce than ever before, including 62% of baby boomers.

US Census Bureau charts record e-commerce growth

While in-store retail may regain sales as the pandemic eases, it’s clear e-commerce will continue to play a bigger role in retail for the foreseeable future.

Food for thought: Consumer trust and mobile apps

While the COVID-19 pandemic has hit the restaurant industry especially hard, many quick-service restaurants (QSR), a staple of…

E-commerce explodes as consumer habits continue…

COVID-19 is driving the shift to e-commerce to an all-time high of 14.5% of all total retail sales in 2020.

Mobile app fraud on the rise

Mobile app related fraud increased to 26% of all fraudulent transactions in Q1 of 2020. Brands must increase their focus on this digital channel in order…