Resources
The brands at the center of culture and innovation turn to us to secure their most valuable asset — customer trust.
White Papers & Guides
Brand protection for social media.
Reputation is everything. Our guide shows you how to protect your intellectual property in social media from bad actors.
Infringing apps are bad for business.
Keep your customers’ experiences safe and authentic by fighting infringement in mobile app stores with our step by step guide.
App enforcement in third party app stores.
Hundreds of third party app stores, hundreds of requirements. Our guide shows you how to report infringement across the wide variety of third party app store platforms.
Infringing apps in the major app stores.
Our step-by-step guides show you how to report an infringing app on two major app store platforms, helping to ensure your customer experiences are safe and authentic.
Has GDPR stalled your domain name enforcement program?
Optimize enforcement for domain infringement with proven strategies from our brand protection experts.
Fact Sheets
Brand Security
Build resilient brands online using our powerful and proven technology. Increase sales, customer satisfaction, digital traffic, and brand loyalty.
Appdetex Tracer™
Powerful investigative technology that detects, attributes, and links the behaviors and online marketing campaigns of brand abusers and their affiliates.
Marketplaces
Ensure the authenticity of your products within global e-commerce marketplaces. We offer comprehensive monitoring, detection, and efficient enforcement capabilities.
Mobile Apps
Help mitigate mobile app infringement. Appdetex monitors the leading and secondary markets to ensure your apps are authentic wherever your customers might find them.
Domains and Websites
Designed by legal and domain professionals, Appdetex scours the net, finding and removing domains and websites that infringe on your marks and other intellectual property.
Search Engines
Our Brand Analysts protect your brand by monitoring popular search engine platforms for the misuse and misrepresentation of your intellectual property in search advertising.
Social Media
We leverage our technology and experts to rapidly detect, analyze, and remove the brand abuse that occurs on social media platforms.
Managed Defense
By balancing customer needs and flexibility with a structured methodology by which we manage our executions, our Brand Analysts deliver efficient and effective resolutions.
Case Studies
Electronics Giant Zaps Counterfeiters
Online markets are flooded with cheap knock-offs and counterfeits, creating both consumer and brand confusion.
Financial Service Brand Manager Stops Rogue Apps in Their Tracks
The major app stores are home to over 4 million apps, and growing by the hour.
Franchisor Manages Brand Compliance of Franchisee Apps
More than 60% of adult Americans own smartphones today. Of those who use their phones to access the Internet, a full third primarily use their mobile device–not their computer.
Gaming Company Pulls Plug on Copycat Apps and Lost Sales
Mobile games are some of the most popular apps in app stores. The mobile gaming industry made over $70 billion in 2014, outselling PC and console games.
Gaming System Titan’s Legal Department Teams Up with AppDetex to Stop Counterfeits
Online spending is exploding, with an increase of over 60% in the first half of 2017 alone. Unfortunately, not all products sold online are legitimate.
Throwing the Book at Illegal Distributors of a Bestselling Novel
Smartphone users spend roughly 80% of their device time using downloaded apps. Piracy of popular entertainment content on the Internet represents a significant revenue drain on the industry.
Webinars
Trends in Mobile App Infringement and Enforcement Measures to Take
Examine the risks brands face, the remediation avenues that are available to address these risks, and the factors to consider when creating an effective mobile app brand protection strategy.
Best Practices in Online Brand Protection: Changing Times, Changing Priorities
Examining trends in online brand abuse, describing the latest scams and statistics, and recommending how you can best position your online brand protection strategy to mitigate the effects of abuse.
Brand Protection: A Crucial Layer in a Multi-Layered Defense
Discussing a collaborative framework for the security and brand protection teams and sharing real-world examples of this multi-layered defense strategy in action while examining the severely curtailed use of Whois.
The Slants-A Conversation with Simon Tam
Listen in as AppDetex sits down with Simon Tam to discuss in depth his struggle to get his case in front of the US Supreme Court and how that case is reshaping trademark law.
Legal Landscape After the Slants-A Conversation with Anne Gilson
Anne Gilson discusses how The Slants case is changing trademark law and what the future holds for scandalous, offensive and other controversial trademarks.
Blog
Domain Name Based Phishing – No End in Sight
With COVID increasing our reliance on the internet, it’s also increasing the instances of malicious activities by criminals.
Upcoming Law.com Webinar – Mobile App Fraud…
Join Appdetex and Law.com on Oct. 15th for a free webinar examining mobile app infringement and specific enforcement tactics and brand protection strategies…
WTR Connect Masterclass: Online Enforcement
Appdetex is excited to be a sponsor at this year’s World Trademark Review WTR Connect virtual conference.
Mobile Gaming Market Share Tops 56%
The mobile gaming industry now commands a 56% market share in gaming and accounts for 72% of all app store spend. Bad actors…
Rise in domain name registrations highlights…
New domain registrations rose by 3.3 million during Q2 2020, up 0.9% from Q1. Domain enforcements are also on the rise.
Busting stereotypes, boomers embrace online…
As a result of the current health crisis, more people are using e-commerce than ever before, including 62% of baby boomers.
US Census Bureau charts record e-commerce growth
While in-store retail may regain sales as the pandemic eases, it’s clear e-commerce will continue to play a bigger role in retail for…
Food for thought: Consumer trust and mobile apps
While the COVID-19 pandemic has hit the restaurant industry especially hard, many quick-service restaurants (QSR), a staple of…
E-commerce explodes as consumer habits continue…
COVID-19 is driving the shift to e-commerce to an all-time high of 14.5% of all total retail sales in 2020.
Mobile app fraud on the rise
Mobile app related fraud increased to 26% of all fraudulent transactions in Q1 of 2020. Brands must increase their focus on this digital channel in order…
E-commerce trends and brand protection
With societal changes driven by the evolving COVID-19 crisis, consumer behavior has changed. As a result, goods that had been typically purchased by…
COVID crisis accelerates consumer mobile adoption and …
Business Insider recently released the latest version of their “THE BANKING DIGITAL TRUST REPORT 2020: How consumers rank the top 10 US banks on …”
Trust, banking, and mobile
Consumers consider security, privacy, and reputation are the top three factors when it comes to how they judge the companies they do business with.
FBI warning: Bad actors are exploiting mobile banking apps
On June 10th, the FBI issued a public service announcement warning consumers and brands alike that bad actors are actively targeting…
Upcoming Appdetex events for June 2020
Appdetex is excited to announce that we are participating in two industry events in June with leading brands and organizations.
Shopping in the pandemic: Increased reliance on…
Because of the increased reliance on shopping apps and e-commerce, brands need to ensure that the experiences their consumers have with…
The need for social media brand protection
The unauthorized use of branded IP by bad actors in social media is a growing problem. Brands need to include a social media component in their…
Press & Media Coverage
Enteprise Security
06.08.2020
Top 10 Brand Protection Consulting/Services Companies – 2020
World Intellectual Property Review
06.19.2020
ICANN enforcement and Uber’s anti-counterfeiting effort
World Intellectual Property Review
05.07.2020
How do you protect your brand amid COVID-19?
TechAccord
04.07.2020
What’s Keeping CISOs Up at Night? Brand Abuse
International Trademark Association (INTA)
04.01.2020
Evolving Strategies for Enforcement Against Infringing […]
The Tech Tribune
03.30.2020
2020 Best Tech Startups in Idaho
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