Brand Protection Resources and Tools
White Papers & Guides
State of the App Industry
As companies with strong consumer brands work to establish their niche in the app marketplace, they’re likely employing best practices and focusing on providing quality content and services for their customers. And there’s a lot of money to be made. Find out how bad actors could be taking advantage of your App’s IP, or even its API.
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Five Requirements For Choosing a Mobile App Management & Monitoring System
With the explosion of smart devices, owners are now awash in (and highly dependent on) mobile apps for their day to day activities. Rogue app publishers have seized the opportunity to leverage the names of some of the most popular trademarks and brands in an effort to increase downloads for their own apps, or worse, to defraud. Find out what five requirements you should look for when selecting a mobile app management and monitoring system.
Case Studies
Electronics Giant Zaps Counterfeiters
Background:
The number of people shopping online has exploded in the past year. While sales through brick-and-mortar stores remain strong, online incentives including competitive pricing, free shipping, and exclusive offers create a digital […]
Financial Service Brand Manager Stops Rogue Apps in Their Tracks
Background:
The major app stores are home to over 4 million apps, and growing by the hour. A number of apps in these stores are copycat apps—apps that mimic the look and feel […]
Franchisor Manages Brand Compliance of Franchisee Apps
Background:
More than 60% of adult Americans own smartphones today. Of those who use their phones to access the Internet, a full third primarily use their mobile device–not their computer. Companies looking to […]
Gaming Company Pulls Plug on Copycat Apps and Lost Sales
Background:
Mobile games are some of the most popular apps in app stores. The mobile gaming industry made over $70 billion in 2014, outselling PC and console games. This trend is reflected across […]
Gaming System Titan’s Legal Department Teams Up with AppDetex to Stop Counterfeits
Background:
Online spending is exploding, with an increase of over 60% in the first half of 2017 alone. Unfortunately, not all products sold online are legitimate. Counterfeit and knock-off products not only cost […]
Throwing the Book at Illegal Distributors of a Bestselling Novel
Background:
Smartphone users spend roughly 80% of their device time using downloaded apps. Piracy of popular entertainment content on the Internet represents a significant revenue drain on the industry. In order to keep […]
Webinars
“The Slants, A Conversation with Simon Tam”
Listen in as AppDetex sits down with Simon Tam to discuss in depth his struggle to get his case in front of the US Supreme Court and how that case is reshaping trademark law.
