Brand Protection Resources and Tools
White Papers & Guides
State of the App Industry
As companies with strong consumer brands work to establish their niche in the app marketplace, they’re likely employing best practices and focusing on providing quality content and services for their customers. And there’s a lot of money to be made. Find out how bad actors could be taking advantage of your App’s IP, or even its API.
Case Studies
Financial Service Brand Manager Stops Rogue Apps in Their Tracks
Background:
The major app stores are home to over 4 million apps, and growing by the hour. A number of apps in these stores are copycat apps—apps that mimic the look and feel […]
Franchisor Manages Brand Compliance of Franchisee Apps
Background:
More than 60% of adult Americans own smartphones today. Of those who use their phones to access the Internet, a full third primarily use their mobile device–not their computer. Companies looking to […]
Gaming Company Pulls Plug on Copycat Apps and Lost Sales
Background:
Mobile games are some of the most popular apps in app stores. The mobile gaming industry made over $70 billion in 2014, outselling PC and console games. This trend is reflected across […]
Throwing the Book at Illegal Distributors of a Bestselling Novel
Background:
Smartphone users spend roughly 80% of their device time using downloaded apps. Piracy of popular entertainment content on the Internet represents a significant revenue drain on the industry. In order to keep […]
Free Online Brand Risk Audit
Our expert brand protection analysts will provide you an overview of your company’s online IP assets.