Resources

The brands at the center of culture and innovation turn to us to secure their most valuable asset — customer trust.

White Papers & Guides

Featured Guide

Brand protection for social media.

Reputation is everything. Our guide shows you how to protect your intellectual property in social media from bad actors.

mobile app stores

Informational Guide

Infringing apps are bad for business.

Keep your customers’ experiences safe and authentic by fighting infringement in mobile app stores with our step by step guide.

app enforcement

Informational Guide

App enforcement in third party app stores.

Hundreds of third party app stores, hundreds of requirements. Our guide shows you how to report infringement across the wide variety of third party app store platforms.

mobile app stores

Informational Guides

Infringing apps in the major app stores.

Our step-by-step guides show you how to report an infringing app on two major app store platforms, helping to ensure your customer experiences are safe and authentic.

stalled enforcement program

Informational Guide

Has GDPR stalled your domain name enforcement program?

Optimize enforcement for domain infringement with proven strategies from our brand protection experts.

Fact Sheets

Marketplaces

Ensure the authenticity of your products within global e-commerce marketplaces. We offer comprehensive monitoring, detection, and efficient enforcement capabilities.

Mobile Apps

Help mitigate mobile app infringement. Appdetex monitors the leading and secondary markets to ensure your apps are authentic wherever your customers might find them.

Domains and Websites

Designed by legal and domain professionals, Appdetex scours the net, finding and removing domains and websites that infringe on your marks and other intellectual property.

Social Media

We leverage our technology and experts to rapidly detect, analyze, and remove the multiple forms of brand abuse that thrives on social media platforms.

Brand Security

Build resilient brands online using our powerful and proven technology. Increase sales, customer satisfaction, digital traffic, and brand loyalty.

Managed Defense

By balancing customer needs and flexibility with a structured methodology by which we manage our executions, our Brand Analysts deliver efficient and effective resolutions.

Case Studies

Electronics Giant Zaps Counterfeiters

Online markets are flooded with cheap knock-offs and counterfeits, creating both consumer and brand confusion.

Financial Service Brand Manager Stops Rogue Apps in Their Tracks

The major app stores are home to over 4 million apps, and growing by the hour.

Franchisor Manages Brand Compliance of Franchisee Apps

More than 60% of adult Americans own smartphones today. Of those who use their phones to access the Internet, a full third primarily use their mobile device–not their computer.

Gaming Company Pulls Plug on Copycat Apps and Lost Sales

Mobile games are some of the most popular apps in app stores. The mobile gaming industry made over $70 billion in 2014, outselling PC and console games.

Gaming System Titan’s Legal Department Teams Up with AppDetex to Stop Counterfeits

Online spending is exploding, with an increase of over 60% in the first half of 2017 alone. Unfortunately, not all products sold online are legitimate.

Throwing the Book at Illegal Distributors of a Bestselling Novel

Smartphone users spend roughly 80% of their device time using downloaded apps. Piracy of popular entertainment content on the Internet represents a significant revenue drain on the industry.

Best Practices in Online Brand Protection: Changing Times, Changing Priorities

Examining trends in online brand abuse, describing the latest scams and statistics, and recommending how you can best position your online brand protection strategy to mitigate the effects of abuse.

Brand Protection: A Crucial Layer in a Multi-Layered Defense

Discussing a collaborative framework for the security and brand protection teams and sharing real-world examples of this multi-layered defense strategy in action while examining the severely curtailed use of Whois.

The Slants-A Conversation with Simon Tam

Listen in as AppDetex sits down with Simon Tam to discuss in depth his struggle to get his case in front of the US Supreme Court and how that case is reshaping trademark law.

Watch now

Legal Landscape After the Slants-A Conversation with Anne Gilson

Anne Gilson discusses how The Slants case is changing trademark law and what the future holds for scandalous, offensive and other controversial trademarks.

Watch now

Blog

The need for social media brand protection

The unauthorized use of branded IP by bad actors in social media is a growing problem. Brands need to include a social media component in their brand brand protection plans.

Domain protection during COVID-19: More important…

Brands must remain vigilant and proactive in monitoring new domain name registrations for use of their trademarked names and IP to prevent abuse.

Coronavirus, consumer behavior and the explosion of counterfeits

As with any crisis or disaster, bad actors are eager to exploit the tragedy to their advantage, and the current COVID-19 pandemic is no exception.

On-Demand Webinar: Multi-Layered Defense Strategies and…

On April 29th, 2020, Appdetex joined noted security experts Dave Piscitello of InterIsle and Greg Aaron of Illumintel in a webinar discussing “Brand Protection:…”