May 17, 2016
Wolters Kluwer today announced that Corsearch digital brand solutions has launched a new mobile brand protection service, Corsearch Mobile App Vigilance, through a strategic alliance with AppDetex. The mobile app, powered by AppDetex data and technology, enables brand holders and trademark owners to protect their valuable intellectual property assets in the mobile app space.
With over four million apps in the major domestic mobile app stores, downloads have become the new currency. Rogue mobile app publishers are now leveraging well-known trademarked logos and names to lure users to download and install their apps. Corsearch Mobile App Vigilance provides brand holders with an end-to-end solution to help prevent this, with functionality that includes discovery, monitoring, enforcement and forensic analysis of mobile apps.
“The mobile app space today is considered to be the new Wild West,” says Tobi Hartmann, general manager of Corsearch. “Brand holders are being confronted with a myriad of intellectual property threats, including trademark and copyright infringement, false association, copycat apps, piracy and phishing. Our trademark community is increasingly aware of this and looking to Corsearch to empower them with actionable data to help them resolve it.”
According to Faisal Shah, chief executive officer at AppDetex, publishers are becoming more sophisticated in their tactics. Simply removing an app from one store is not enough, he said. That publisher might move the offending app to another store or make a slight modification and publish that app to the store again.
“AppDetex is excited to build on our relationship with Wolters Kluwer and add our mobile app monitoring and management solution to its Digital Brand Management product offerings,” said Shah. “At the end of the day, this alliance is about providing brand holders with the necessary tools to protect their most valuable assets in the mobile app space. Having a robust solution, like Corserach Mobile App Vigilance, that tracks the same publishers and apps is key to an effective mobile app monitoring strategy.”
Key features of the Corsearch Mobile App Vigilance solution include advanced search and discovery functions, logo and image detection, app and publisher tracking, automatic brand monitoring and prioritization filters, sophisticated case and matter management and bulk enforcement features.
Corsearch provides the world’s leading clearance and protection services and tools to trademark and brand professionals across the globe. Corsearch’s international reach allows customers to clear trademarks in more than 150 countries worldwide. Its customer-designed user interface empowers customers to clear their trademarks, brands, and domain names and protect their value throughout their lifetime, using best-in-class research content on its streamlined and easy-to-use platform.
Ranked #1 in overall quality by “World Trademark Review’s” 2015 survey of trademark professionals worldwide, Corsearch services include Avantiq’s international research project work and CitizenHawk’s domain name and online brand protection businesses.
About Wolters Kluwer Governance, Risk & Compliance
Wolters Kluwer Governance, Risk & Compliance (GRC) is a division ofWolters Kluwer which provides legal, finance, risk and compliance professionals and small business owners with a broad spectrum of solutions, services and expertise needed to help manage myriad governance, risk and compliance needs in dynamic markets and regulatory environments. The division’s prominent brands include: AppOne®, AuthenticWeb™, Bankers Systems®, BizFilings®, Capital Changes, CASH Suite™, CT Corporation, CT Lien Solutions, Corsearch, TyMetrix® 360, Passport®, LegalVIEW®, GainsKeeper®, OneSumX®, Uniform Forms™, VMP® Mortgage Solutions and Wiz®.
Wolters Kluwer N.V. (AEX: WKL) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. Wolters Kluwer reported 2015 annual revenues of €4.2 billion. The company, headquartered in Alphen aan den Rijn, the Netherlands, serves customers in over 180 countries, maintains operations in over 40 countries and employs 19,000 people worldwide.
AppDetex is the leader in mobile app brand protection, offering a full suite of services to protect brands in the mobile app marketplaces. Through industry leading search and discovery, nightly monitoring, robust case management and effective enforcement, AppDetex can reduce consumer confusion, brand dilution and instances of fraud on behalf of businesses.
On Twitter: @CharlesWMiller
Director, International Corporate Communications
+44 (0)20 7539 6575
On Twitter: @PaulLyon_WK