Appdetex Raises $5.5 Million to Accelerate Growth
BOISE, ID – April 18, 2017 – Appdetex, a Boise-based software company providing online and mobile brand protection to global brands, announced today that it has raised $5.5 million to expand its products and accelerate growth. EPIC Ventures led the round with participation from Origin Ventures and existing investors.
Founded in 2012 by brand protection veterans Faisal Shah and Chris Bura, Appdetex provides innovative solutions to global corporations experiencing reputation and revenue loss from brand impersonation in the online and mobile space – including domains, marketplaces, social media and mobile applications. Through Appdetex, customers efficiently monitor high-risk verticals, identify active violators and, enforce on intellectual property violations.
“The low level of innovation along with the corporate brand omni-channel focus and shifting consumer buying patterns has created a significant opportunity for Appdetex,” notes Shah, Appdetex CEO, “Chris and I started Appdetex to provide global brands with cutting-edge technologies to combat online and mobile counterfeiting, piracy and fraud. It’s the primary reason we have come back into this exciting space.” Appdetex’s clients include companies in industries such as consumer brands, digital entertainment and media, financial technology, luxury brands, mobile gaming and social media. Companies trust Appdetex because of its founders well-established history in the brand protection space, experienced management team, innovative technology, and unique approach to protecting global brands online.
“We are thrilled to partner with the team at Appdetex and in particular with Faisal and Chris as they set out to once again transform the industry,” said Nick Efstratis, Managing Director at EPIC Ventures. EPIC is known for its track record of being the first institutional capital in industry leaders such as Ancestry, Instructure, Mozy and SolutionReach.
Appdetex is in the business of solving business problems related to digital risks. With deep roots in intellectual property law, and applying technical innovation to securing brands, Appdetex is dedicated to brand protection professionals’ success and is trusted by some of the world’s largest brands, including consumer goods, gaming platforms, media, entertainment, and financial services companies. Disrupting highly-organized, automated, and widespread systems of abuse requires technology and expertise. Appdetex has extensive experience in crafting efficient enforcement strategies at scale, from traditional takedown notices to deactivating bad actors’ networks at their source. As a result, Appdetex provides comprehensive brand protection that mitigates a broad spectrum of abuse – swiftly.
About Epic Ventures
EPIC Ventures is an early-stage venture capital firm located in Salt Lake City, Utah. Founded in 1994, EPIC Ventures’ mission is to find and support great entrepreneurs regardless of location. The firm focuses primarily on early-stage investments in Internet infrastructure, software and services. For additional information, visit www.epicvc.com.
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