BOISE, ID (PRWEB) MAY 13, 2015
AppDetex today announced the launch of FreeMark, its brand protection solution to help rights holders uncover similar design and word marks in use in app stores.
Traditionally, brand holders have relied on their marketing and legal teams to conduct searches to determine a mark’s availability for use. These teams are charged with determining if any similar marks are in use in order to avoid infringing on existing rights or branding a product in a “confusingly similar” fashion.
According to the Pew Research Center over 64% of Americans use their smartphones to go online. This fundamental shift is fueling the importance of protecting brands in a mobile world. Major mobile app stores are one of the most important venues where brands must be protected and as such are effectively another common law database. Searching this data source must be part of any lawyer’s arsenal for trademark search. Yet, there are no tools that consolidate these stores in a comprehensive and searchable manner.
“Every company needs a branding strategy that includes the most important new media category – mobile apps,” notes Faisal Shah, Founder and CEO. “For the first time, FreeMark offers rights holders the confidence to launch new brands with the mobile app intelligence they need.”
FreeMark combines powerful text search with sophisticated and intuitive image recognition to comb through millions of app titles, logos, and icons ac
ross multiple stores. The system quickly summarizes the results with exact hits, similar hits, sorted by store, category – even by international class. Users can review apps in several viewing formats, prioritize them, and add notes. Finally, users generate a comprehensive print-ready report for use by inside or outside counsel.
“The impact of mobile apps is undisputed as is the complexity of searching through so many disparate stores and databases,” adds Chris Bura, AppDetex Founder and President, “’FreeMark fills the app gap confronting trademark lawyers today; the lack of a comprehensive trademark availability search that includes mobile.”
About AppDetex AppDetex, the leader in mobile app brand protection, offers a full suite of services to protect brands in the mobile app marketplaces. Through industry leading search and discovery, nightly monitoring, robust case management and effective enforcement, AppDetex can reduce consumer confusion, brand dilution and instances of fraud on behalf of businesses. For more information, visit http://www.appdetex.com.