Appdetex logomark

A company built so brands can thrive.

Appdetex is a global leader in securing your brand’s digital footprint. We are a full-service brand protection company in the online and mobile brand protection space and also offer domain name registration and management services.

Appdetex is in the business of solving business problems related to digital risks. With deep roots in intellectual property law and applying technical innovation to securing brands, Appdetex is dedicated to the success of brand protection professionals and is trusted by some of the world’s largest brands, including consumer goods, gaming platforms, media, entertainment, and financial services companies.

Founded in 2012 by brand protection veterans, the Appdetex team applies decades of experience in digital risk mitigation to your brand challenges. Disrupting highly-organized, automated and widespread systems of abuse requires technology and expertise. Our team has extensive experience in crafting efficient enforcement strategies at scale, from traditional takedown notices to deactivating networks of bad actors at their source. As a result, Appdetex provides comprehensive brand protection that mitigates a wide spectrum of abuse – swiftly.

Leadership Team

Faisal Shah – Co-Founder and CEO

Throughout his career, Faisal has recognized both the opportunities and the pitfalls that the internet brings to brands and has proven adept at applying technology to address these risks. As the founder of enterprise brand protection pioneer MarkMonitor, Inc. and First to File Technologies, Inc., Faisal is considered to be one of the original pioneers of online brand protection.

Adam Busch – CFO

Adam Busch has 15 years of experience in accounting and finance in the tech and software industry, specifically using SAAS business models. He has participated in multiple M&A transactions, operating within various ownership structures including venture capital, private equity and public companies.

Frederick Felman – CMO

Frederick Felman brings 30 years of success in product and marketing roles at high-growth private and public companies to Appdetex. He has extensive experience in branding and leading global marketing strategies and is an active participant in internet policy development in the ICANN community. Fred served as the CMO of MarkMonitor before its acquisition by Thomson Reuters.

Luke Florquist – VP, Global Sales

Luke leads the Appdetex global sales team focused on consulting with the top global companies and helping them increase brand security, reduce risk and ensure long-term brand value. Luke has over 20 years in IT sales and sales leadership and has completed numerous training programs in executive sales leadership and sales management. Luke has a Bachelor of Science in Business Administration from Regis University in Denver, Colorado. When Luke is not working on helping secure the world’s top brands, he enjoys spending time with family and friends. Most of the time he can be found outdoors; camping, dirt-biking, mountain-biking, snowboarding and engaging in anything active and adventurous.

Susan Kawaguchi – Policy and Business Development

Susan Kawaguchi has spent more than 20 years in the field of domain name management and online intellectual property protection for major internet brands She has extensive experience in developing risk mitigation strategies in domain names, marketplaces, social media and mobile apps. She is recognized throughout the ICANN community as an effective advocate for protecting brands in domain name policy.

Alexis Meghrouni – Director Enforcement Strategies & Services

Alexis Meghrouni has 18 years in online intellectual property protection for some of the world’s largest corporations. Alexis is a member of the California Bar and practiced law in Southern California prior to her work in the field of online intellectual property protection.

David Montz – CTO

David Montz is a software, internet and cloud engineering veteran with more than 20 years of experience leading software development teams to create market-leading technology platforms. With a background that spans categories as diverse as B2B Enterprise SaaS to large-scale consumer-facing social networks, David is an expert at bringing high-calibre products to market.

Kevin Williams – SVP, Customer Success

Kevin Williams is SVP, Customer Success, and is responsible for Appdetex’s customer success and managed services functions. Kevin brings more than 2 decades of experience, passionately driving customer results and helping high-growth SaaS businesses scale. Before joining Appdetex, Kevin held leadership roles at both private and public companies. Outside of work, Kevin can be found cheering on his 3 kids in sporting events and coaching middle school football.

Krissa Wrigley – Director of Operations

Krissa Wrigley’s career in economic development in Idaho and Oregon has spanned both the private and public sectors, with experience in academia, market research and entrepreneurial organizations. She has worked in a variety of roles with economic development organizations in the Boise Valley and served as a professor of economics.

We’re Hiring

Secure the world’s most valued brands.

We believe that people have a right to know that when they interact with a brand—they’re getting it in it’s true form. We exist to help brands, and the people who trust them feel more secure online.

As a part of our brand security team, you’ll work with industry-leading technology, and the finest people in the field to make the digital world more like it was meant to be.

Brand Protection Analyst

The Brand Protection Analyst is an important resource to our clients. Your responsibilities include understanding the unique landscape of brand challenges for each client; leveraging technology to provide an overview of the scope of…

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Human Resources Director

The HR Director leads and delivers human resource practices and services across Appdetex, working closely with the management team to further grow and enhance our employee-oriented, high-performance culture…

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Senior Software Engineer

Appdetex is seeking an experienced Senior Software Engineer to join our passionate group of smart creatives. They will play an intricate role in driving the growth of our rapidly expanding and industry disrupting brand…

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Don’t just protect your brand.
Make it resilient.

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