Electronics Giant Zaps Counterfeiters

Background: The number of people shopping online has exploded in the past year. While sales through brick-and-mortar stores remain strong, online incentives including competitive pricing, free shipping, and exclusive offers create a digital environment in which brand holders flourish. Unfortunately, legitimate companies aren’t the only ones taking advantage of this [...]

Electronics Giant Zaps Counterfeiters2018-01-29T13:19:13+00:00

Gaming System Titan’s Legal Department Teams Up with AppDetex to Stop Counterfeits

Background: Online spending is exploding, with an increase of over 60% in the first half of 2017 alone. Unfortunately, not all products sold online are legitimate. Counterfeit and knock-off products not only cost a brand financially but can also impact reputation and undermine consumer confidence. For this reason, monitoring online [...]

Gaming System Titan’s Legal Department Teams Up with AppDetex to Stop Counterfeits2017-11-08T13:45:39+00:00

Financial Service Brand Manager Stops Rogue Apps in Their Tracks

Background: The major app stores are home to over 4 million apps, and growing by the hour. A number of apps in these stores are copycat apps—apps that mimic the look and feel of a legitimate app or brand. These unauthorized, third-party apps can damage a company’s brand equity in a number of ways. [...]

Financial Service Brand Manager Stops Rogue Apps in Their Tracks2017-07-06T23:49:56+00:00

Gaming Company Pulls Plug on Copycat Apps and Lost Sales

Background: Mobile games are some of the most popular apps in app stores. The mobile gaming industry made over $70 billion in 2014, outselling PC and console games. This trend is reflected across the entertainment industry with the availability of mobile video, music, and image sharing. As mobile apps gain popularity, they attract rogue [...]

Gaming Company Pulls Plug on Copycat Apps and Lost Sales2017-07-07T01:12:16+00:00

Throwing the Book at Illegal Distributors of a Bestselling Novel

Background: Smartphone users spend roughly 80% of their device time using downloaded apps. Piracy of popular entertainment content on the Internet represents a significant revenue drain on the industry. In order to keep up with the demand for mobile entertainment media, the entertainment industry has created mobile friendly versions of their products, from games [...]

Throwing the Book at Illegal Distributors of a Bestselling Novel2017-07-07T01:08:07+00:00

Franchisor Manages Brand Compliance of Franchisee Apps

Background: More than 60% of adult Americans own smartphones today. Of those who use their phones to access the Internet, a full third primarily use their mobile device–not their computer. Companies looking to market their products and increase brand awareness are increasingly encouraging app developers—whether from affiliates or third parties—to use their brands in [...]

Franchisor Manages Brand Compliance of Franchisee Apps2017-07-13T23:06:28+00:00