2017 App Trends and PredictionsMar 21, 2017
Ouija boards. Magic 8-balls. Psychic hotlines. Everyone wishes they had the ability to see the future and predict ahead of time what is going to happen but none of these tactics is exactly reliable, and certainly not standard practice for anyone who wants to be taken seriously in the corporate world.
Identifying the Invisible Man: It’s Up To Software To Peer Through Counterfeit Seller AnonymityOct 10, 2016
Brands are woefully disadvantaged as they defend against eroding revenues and reputation loss caused by online counterfeit. The two elephants in the ether that place them at such a disadvantage are invisible and very tough to overcome: seller anonymity and marketplace complicity.
A Unique ApproachAug 25, 2016
At AppDetex, we believe a rights protection program must project efficacy and demonstrate impact – most conspicuously through the attenuation of malfeasance, diverted revenues, and brand degradation.
A Strategy Shift to Produce Effective Brand Protection (Part 2)Aug 24, 2016
In Part 1 of this series, we explored the various challenges faced by companies attempting to protect their brands in the quickly accelerating world of online marketplaces.
The Long Road to Efficacy in Brand Protection (Part 1)Aug 23, 2016
Among brand protection issues, counterfeit is one of the most mature, ranging and detrimental issues to rights holders. Counterfeiters are doggedly embedded in every important online venue and are managing to expand their exploits by about 15% each year.