Author: Krissa Wrigley

Appdetex Extends Track Record of Innovation in Digital Brand Protection to Web 3

Appdetex® Extends Track Record of Innovation in Digital Brand Protection to Web 3

New Capabilities Help Global Brands Secure Intellectual Property on Today’s Internet and Web 3

WASHINGTON, D.C. – May 2, 2022 – Appdetex, a brand protection leader, today announced additional website detection and domain registration capabilities to eliminate brand abuse across the modern digital universe. With these capabilities, Appdetex can trace and enforce even more illicit use of intellectual property within all digital channels including mobile apps, social media, websites, marketplaces, and beyond. In addition, Appdetex proactively secures brands by providing domain registration solutions for traditional and blockchain domain names.

Combining patent-pending brand protection technologies with the highest levels of domain security enables Appdetex customers to safeguard their intellectual property across the digital universe, including Web 3 and the market’s new use of NFTs, blockchain technology and crypto currencies.

“Brand abuse has rapidly evolved as bad actors use more sophisticated marketing techniques to reach victims and obfuscate their tracks with complex brand abuse networks that circumvent traditional brand protection methods,” said Rick Farnell, CEO of Appdetex. “Our newly announced capabilities provide innovative approaches to brand protection and domain management that enable brands to continue to deliver authentic experiences to consumers across the modern digital universe.”

Appdetex innovations, including the company’s patent-pending investigative platform, Tracer®, provide a modern brand protection SaaS platform allowing global brands to discover and take down the broadest set of abuses. With Tracer’s comprehensive coverage and detection, Appdetex can correlate a wide set of data points across the digital universe to identify the most egregious offenders. As a result, brands can continue to preserve customer trust.

The company made the announcement at the International Trademark Association’s (INTA) 2022 Annual Meeting Live+ in Washington, DC, where more than 6,000 brand owners and intellectual property professionals are gathered from around the world from April 30 to May 4. Visit booth number 402 in the INTA Brand Marketplace for a demonstration of Tracer and the Appdetex Brand Security Platform.



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About Appdetex®

Appdetex, a brand protection leader, eliminates brand abuse across the modern, digital universe. Powered by our patent-pending Tracer® technology and machine learning, we trace and enforce the illicit use of intellectual property within all digital channels, including mobile apps, social media, websites, marketplaces, and beyond. Appdetex also proactively secures brands by providing domain registration solutions for traditional and blockchain domain name portfolios.

Founded in 2012, Appdetex has deep roots in applying technical innovation and intellectual property law to securing brands. Some of the world’s largest brands, including those in finance, technology, gaming and crypto, trust Appdetex. Visit www.appdetex.com for more information.

Media Contacts

Appdetex
Te Smith
press@appdetex.com
+1 855-693-3839 ext. 2

Appdetex Names Rick Farnell As Chief Executive Officer

Appdetex Names Rick Farnell As Chief Executive Officer

Global Brand Protection Leader announces that Rick Farnell will join the company as its new CEO

BOISE, IDAHO – March 8, 2022 – Appdetex, a global brand protection leader and expert in online detection, assessment, and enforcement of online infringement, today announced that Rick Farnell will join as CEO to continue to scale and grow the company. Farnell joins Appdetex following a successful 25-year career in the technology industry having held executive positions for pioneers such as C-bridge Internet Solutions, Sun Microsystems, Think Big Analytics and Teradata Corporation. Most recently, Farnell served as CEO of Protegrity, an enterprise leader in the data security, encryption, and tokenization market.

“Rick is a talented technology industry veteran with a strong record of accelerating growth both as a start-up founder and senior executive at global enterprises”, says Faisal Shah, Chief Strategy Officer and Chairman of Appdetex. “Rick’s expertise in big data and cybersecurity is perfectly suited to drive incremental value for Appdetex customers. I could not be more thrilled to have Rick join our fantastic Appdetex team, and I look forward to working closely with Rick to help scale the company.”

“I am excited to join Appdetex to help the company scale and grow with its industry leading platform powered by Tracer® and a world class customer success organization. It’s a visionary in the brand protection market, where boardrooms globally, in every industry, are investing more and more as part of their overall cybersecurity and brand protection investments. Appdetex is also developing innovative solutions in new markets to find and remediate fraudulent brand issues for its customers in and around cloud marketplaces, gaming, mobile applications, Web3, NFTs, cryptocurrencies, digital payments and the metaverse. I look forward to a bright future ahead for our customers, employees, partners and shareholders.” said Rick Farnell, CEO Appdetex.

“Rick is a fantastic leader, who brings a global network and a strong track record of success. I have known Rick for over a decade and have seen him succeed as a founder and operator, who knows how to recruit great people, develop meaningful partnerships and deliver outcomes for customers, teams and investors. We couldn’t be more excited about the trajectory of the business, and with the appointment of Rick as CEO, we think Appdetex is positioned to expand its leadership in brand protection.” said Nick Efstratis, Appdetex Board Director, Co-Founder & Managing Partner of EPIC Ventures.

To learn more about the announcement, please visit https://blog.appdetex.com.



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About Appdetex®

Appdetex is in the business of solving customers problems related to digital risks. With deep roots in intellectual property law, and applying technical innovation to securing brands, Appdetex is dedicated to brand protection professionals’ success and is trusted by some of the world’s largest brands, including consumer goods, gaming platforms, media, entertainment, and financial services companies. Disrupting highly organized, automated, and widespread systems of abuse requires technology and expertise. Appdetex has extensive experience in crafting efficient enforcement strategies at scale, from traditional takedown notices to deactivating bad actors’ networks at their source. As a result, Appdetex provides comprehensive brand protection that mitigates a broad spectrum of abuse — swiftly.

Media Contacts

Appdetex
Te Smith
press@appdetex.com
+1 855-693-3839 ext. 2

LexisNexis And Appdetex Form Alliance to Protect Global Brands in Europe

LexisNexis And Appdetex Form Alliance To Protect Global Brands In Europe From Brand Abuse In Digital Channels

Analysis shows that abuse by systemic networks has accelerated during the COVID-19 pandemic and now accounts for 25% of confirmed cases

LONDON & NEW YORK – March 24, 2021 – LexisNexis Legal & Professional, a leading global provider of legal, regulatory, business information and analytics, and Appdetex, a global brand protection leader and expert in online detection, assessment, and enforcement of online infringement, today announced a strategic alliance to bring Appdetex digital brand protection solutions to global brands in Europe and the Middle East. The alliance combines the strong global presence of LexisNexis® with best-in-class solutions from Appdetex that automate finding and removing malicious online brand impersonators swiftly to minimize financial and reputation damage.

“With the accelerated adoption of digital channels during the COVID-19 pandemic, brand abuse has become systemic,” said Faisal Shah, CEO of Appdetex. “Coordinated networks and individual bad actors have stepped up creating fake websites, mobile apps, ads, and social profiles to prey upon internet and mobile users and interrupt interactions between customers and the brands they trust. Our alliance with LexisNexis, a global intellectual property protection leader, will enable us to expand into new geographies more quickly than we could on our own.”

A recent Appdetex analysis of more than 100,000 online infringement and other abuse cases over a one-year period found that 25% of brand abuse is part of a systemic brand abuse network. The analysis also showed that in just six months unabated abuse network connections increased by 30% while the number of abuse network nodes grew by nearly 10x.

“Aggressive attacks on our customers’ brands in digital channels generate additional cost of doing business from lost sales and potential legal liabilities,” said Joe Froehlich, Managing Director, LexisNexis Intellectual Property solutions. “Four of the world’s five most valuable brands rely on Appdetex for digital brand protection. The alliance with Appdetex will enable LexisNexis to provide global brands with another layer of protection for their intellectual property by mitigating digital risks.”

Through the alliance, LexisNexis will expand its Intellectual Property portfolio in Europe and the Middle East with the addition of Brand Protection powered by Appdetex.

To learn more about the alliance, please visit: https://www.lexisnexisip.com/brandprotection.

For more information on Appdetex’s mission and products, visit www.appdetex.com.

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About LexisNexis Legal & Professional

LexisNexis® Legal & Professional is a leading global provider of legal, regulatory and business information and analytics that help customers increase productivity, improve decision-making and outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 160 countries with 10,400 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

About LexisNexis® Intellectual Property

LexisNexis Intellectual Property brings clarity to innovation for businesses worldwide. We enable innovators to accomplish more by helping them make informed decisions, be more productive, comply with regulations and ultimately achieve a competitive advantage for their business. Our suite of workflow and analytics solutions (LexisNexis® IP Data Direct, LexisNexis PatentAdvisor®, LexisNexis PatentOptimizer®, LexisNexis® PatentSight® and LexisNexis TotalPatent One®) enables companies to be more efficient and effective at bringing meaningful innovations to our world. We are proud to directly support and serve these innovators in their endeavors to better humankind.

About Appdetex

Appdetex is in the business of solving business problems related to digital risks. With deep roots in intellectual property law, and applying technical innovation to securing brands, Appdetex is dedicated to brand protection professionals’ success and is trusted by some of the world’s largest brands, including consumer goods, gaming platforms, media, entertainment, and financial services companies. Disrupting highly organized, automated, and widespread systems of abuse requires technology and expertise. Appdetex has extensive experience in crafting efficient enforcement strategies at scale, from traditional takedown notices to deactivating bad actors’ networks at their source. As a result, Appdetex provides comprehensive brand protection that mitigates a broad spectrum of abuse – swiftly.

Media Contacts

LexisNexis
Jessica Morel
CMO, LexisNexis Intellectual Property
j.morel@lexisnexis.com
+1 267-965-1334

Appdetex
Te Smith
press@appdetex.com
+1 855-693-3839 ext. 1

Appdetex Accelerates Growth With Financing Led By Baird Capital

Appdetex Accelerates Growth With $12.2 Million Financing Led By Baird Capital

Investment, Expertise, Patent Pending Technology, and Global Reliance on Digital to Propel Appdetex’s Expansion

BOISE/CHICAGO – January 28, 2021 – Appdetex, a global brand protection leader and expert in online detection, assessment, and enforcement of online infringements, today announced that Baird Capital has led a $12.2 million Series C financing to fuel the company’s growth, team, and market opportunity. Appdetex’s existing investors, including First Analysis, Origin Ventures, and EPIC Ventures, also participated in the financing.

Four of the top five World’s Most Valuable Brands, along with hundreds of other brands, depend on Appdetex’s brand protection technology and expertise to defend their customer relationships, revenue, and reputation. With this additional investment, Appdetex will enhance its patented technologies and grow its sales and service teams to service its fast-growing customer base and a burgeoning list of partners.

“Malicious actors hawking fake sites, apps, ads, or with insidious purposes prey on internet users and try to insert themselves in between customers and the brands they trust,” said Appdetex CEO, Faisal Shah. “For the valuable brands we protect, Appdetex mitigates digital channel risks on the internet, across advertising, social media, mobile app and eCommerce marketplaces as well as within other emerging digital channels. With this additional financing, we look forward to continuing to invest in our advanced technology and analytics platform to deliver innovative, multi-channel brand protection solutions for our customers.”

“Amidst the COVID-19 pandemic, adoption of digital technologies and services has accelerated, with most consumers and businesses now relying heavily on digital channels for work, school, entertainment, shopping, communication and almost every aspect of their lives,” emphasized Jim Pavlik, Partner with Baird Capital and newly appointed Appdetex board member. “Seeing an opportunity to profit on that reliance, malicious actors have increasingly attacked brands and their customer relationships in those same channels. With the cost of this ill-intended activity damaging so many companies, we are excited to partner with the Appdetex team and support their efforts in defending brands and ensuring customer trust in the digital buyer journey.”

For more information on Appdetex’s mission and products, visit www.appdetex.com. For more information on Baird Capital’s venture team and investment strategy, visit www.BairdCapital.com.

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About Appdetex

Appdetex is in the business of solving business problems related to digital risks. With deep roots in intellectual property law, and applying technical innovation to securing brands, Appdetex is dedicated to brand protection professionals’ success and is trusted by some of the world’s largest brands, including consumer goods, gaming platforms, media, entertainment, and financial services companies. Disrupting highly-organized, automated, and widespread systems of abuse requires technology and expertise. Appdetex has extensive experience in crafting efficient enforcement strategies at scale, from traditional takedown notices to deactivating bad actors’ networks at their source. As a result, Appdetex provides comprehensive brand protection that mitigates a broad spectrum of abuse – swiftly.

About Baird Capital

Baird Capital makes venture capital, growth equity and private equity investments in strategically targeted sectors around the world. Having invested in more than 320 companies over its history, Baird Capital partners with entrepreneurs and, leveraging its executive networks, strives to build exceptional companies. Baird Capital provides operational support to its portfolio companies through teams on the ground in the United States, Europe and Asia, a proactive portfolio operations team and a deep network of relationships, which together strive to deliver enhanced shareholder value. Baird Capital is the direct private investment arm of Robert W. Baird & Co. For more information, please visit BairdCapital.com.

Media Contacts

Appdetex
Te Smith
press@appdetex.com
+1 855-693-3839 ext. 1

Baird Capital
Rachel Kern
Baird Public Relations
rkern@rwbaird.com
414.298.5101

Appdetex Secures $10 Million in Series B Funding to Fuel Growth

Appdetex Secures $10 Million in Series B Funding to Fuel Growth

BOISE, ID (BUSINESS WIRE) – March 20, 2019 – Appdetex, the global digital risk protection leader in combating misuse of intellectual property, brand infringement, fraud, and piracy, today announced it has raised $10 million in Series B equity financing to expand national sales and marketing efforts and invest in product development. The round is led by First Analysis, a leading venture capital firm investing in established rapid-growth companies, with existing investors including EPIC Ventures and Origin Ventures also participating in the round. The Series B funding rounds out $17.5M in total funding to date.

“Digital brand infringement is at an all-time high, and current market solutions are insufficient in fighting bad actors across a brand’s entire digital footprint. The market is poised for the differentiated digital risk protection product that Appdetex offers,” said Howard Smith, Managing Director, First Analysis, and new Appdetex Board Member. “We’re thrilled to partner with a management team known for its history of innovation in this industry and look forward to their continued leadership and growth.”

The Boise-based company was founded in 2012 by digital risk protection pioneers Faisal Shah and Chris Bura. Appdetex provides technology solutions and services to global corporations experiencing reputation and revenue loss from brand infringements outside the firewall via mobile or online activity. This expanding scope of a brand’s online presence across multiple platforms increases the complexity and urgency around protecting against counterfeiting, piracy, phishing, cybersquatting, and unauthorized use of trademarks. Appdetex supplies a unique solution that combines domain monitoring and protection with digital risk protection across multiple channels.

“Our goal is to be the all-in-one solution protecting all brands, anywhere that they live online – both through constant monitoring and discovery, and swift and effective enforcement,” said Faisal Shah, CEO of Appdetex. “This new investment enables Appdetex to continue to develop its team and industry-leading products necessary to defend brands across the globe against dilution of their intellectual property through nefarious means.”

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About Appdetex

Appdetex is in the business of solving business problems related to digital risks. With deep roots in intellectual property law, and applying technical innovation to securing brands, Appdetex is dedicated to brand protection professionals’ success and is trusted by some of the world’s largest brands, including consumer goods, gaming platforms, media, entertainment, and financial services companies. Disrupting highly-organized, automated, and widespread systems of abuse requires technology and expertise. Appdetex has extensive experience in crafting efficient enforcement strategies at scale, from traditional takedown notices to deactivating bad actors’ networks at their source. As a result, Appdetex provides comprehensive brand protection that mitigates a broad spectrum of abuse – swiftly.

About First Analysis

First Analysis is a leading venture capital investor, having invested more than $780 million over four decades. With our integrative research process, we aim to invest in the best, established rapid-growth companies in the targeted sectors where we are acknowledged experts and where our success benefits not only our investors, but also our broader society and environment. The integrative research process combines 1) dynamic investment research on thousands of publicly traded and privately held companies with 2) thousands of relationships among executives, investors, and other key participants in our focus areas, yielding a deep, comprehensive understanding of each sector’s near-term and long-term potential. We help companies become profitable leaders in large markets, funding growth plans, working closely with management in areas including strategy, recruitment, sales and marketing, and corporate development, and typically investing $3-10 million as lead investor or as a syndicate partner who brings valuable perspective.

Media Contacts

Appdetex
Te Smith
press@appdetex.com
+1 855-693-3839 ext. 1

Dotted Line Communications
Fehmida Bholat
fehmida@dottedlinecommunications.com
(201) 440-2564

AppDetex Raises $5.5 Million to Accelerate Growth

Appdetex Raises $5.5 Million to Accelerate Growth

BOISE, ID – April 18, 2017 – Appdetex, a Boise-based software company providing online and mobile brand protection to global brands, announced today that it has raised $5.5 million to expand its products and accelerate growth. EPIC Ventures led the round with participation from Origin Ventures and existing investors.

Founded in 2012 by brand protection veterans Faisal Shah and Chris Bura, Appdetex provides innovative solutions to global corporations experiencing reputation and revenue loss from brand impersonation in the online and mobile space – including domains, marketplaces, social media and mobile applications. Through Appdetex, customers efficiently monitor high-risk verticals, identify active violators and, enforce on intellectual property violations.

“The low level of innovation along with the corporate brand omni-channel focus and shifting consumer buying patterns has created a significant opportunity for Appdetex,” notes Shah, Appdetex CEO, “Chris and I started Appdetex to provide global brands with cutting-edge technologies to combat online and mobile counterfeiting, piracy and fraud. It’s the primary reason we have come back into this exciting space.” Appdetex’s clients include companies in industries such as consumer brands, digital entertainment and media, financial technology, luxury brands, mobile gaming and social media. Companies trust Appdetex because of its founders well-established history in the brand protection space, experienced management team, innovative technology, and unique approach to protecting global brands online.

“We are thrilled to partner with the team at Appdetex and in particular with Faisal and Chris as they set out to once again transform the industry,” said Nick Efstratis, Managing Director at EPIC Ventures. EPIC is known for its track record of being the first institutional capital in industry leaders such as Ancestry, Instructure, Mozy and SolutionReach.

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About Appdetex

Appdetex is in the business of solving business problems related to digital risks. With deep roots in intellectual property law, and applying technical innovation to securing brands, Appdetex is dedicated to brand protection professionals’ success and is trusted by some of the world’s largest brands, including consumer goods, gaming platforms, media, entertainment, and financial services companies. Disrupting highly-organized, automated, and widespread systems of abuse requires technology and expertise. Appdetex has extensive experience in crafting efficient enforcement strategies at scale, from traditional takedown notices to deactivating bad actors’ networks at their source. As a result, Appdetex provides comprehensive brand protection that mitigates a broad spectrum of abuse – swiftly.

About Epic Ventures

EPIC Ventures is an early-stage venture capital firm located in Salt Lake City, Utah. Founded in 1994, EPIC Ventures’ mission is to find and support great entrepreneurs regardless of location. The firm focuses primarily on early-stage investments in Internet infrastructure, software and services. For additional information, visit www.epicvc.com.

Media Contact

Appdetex
Te Smith
press@appdetex.com
+1 855-693-3839 ext. 1