About Kelsey Corcoran-Galarza

This author has not yet filled in any details.
So far Kelsey Corcoran-Galarza has created 3 blog entries.

Financial Service Brand Manager Stops Rogue Apps in Their Tracks

Background: The major app stores are home to over 4 million apps, and growing by the hour. A number of apps in these stores are copycat apps—apps that mimic the look and feel of a legitimate app or brand. These unauthorized, third-party apps can damage a company’s brand equity in a number of ways. [...]

Financial Service Brand Manager Stops Rogue Apps in Their Tracks2017-07-06T23:49:56-06:00

Gaming Company Pulls Plug on Copycat Apps and Lost Sales

Background: Mobile games are some of the most popular apps in app stores. The mobile gaming industry made over $70 billion in 2014, outselling PC and console games. This trend is reflected across the entertainment industry with the availability of mobile video, music, and image sharing. As mobile apps gain popularity, they attract rogue [...]

Gaming Company Pulls Plug on Copycat Apps and Lost Sales2017-07-07T01:12:16-06:00

Throwing the Book at Illegal Distributors of a Bestselling Novel

Background: Smartphone users spend roughly 80% of their device time using downloaded apps. Piracy of popular entertainment content on the Internet represents a significant revenue drain on the industry. In order to keep up with the demand for mobile entertainment media, the entertainment industry has created mobile friendly versions of their products, from games [...]

Throwing the Book at Illegal Distributors of a Bestselling Novel2017-07-07T01:08:07-06:00