Background: The major app stores are home to over 4 million apps, and growing by the hour. A number of apps in these stores are copycat apps—apps that mimic the look and feel of a legitimate app or brand. These unauthorized, third-party apps can damage a company’s brand equity in a number of ways. [...]
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So far Kelsey Corcoran-Galarza has created 3 blog entries.
Background: Mobile games are some of the most popular apps in app stores. The mobile gaming industry made over $70 billion in 2014, outselling PC and console games. This trend is reflected across the entertainment industry with the availability of mobile video, music, and image sharing. As mobile apps gain popularity, they attract rogue [...]
Background: Smartphone users spend roughly 80% of their device time using downloaded apps. Piracy of popular entertainment content on the Internet represents a significant revenue drain on the industry. In order to keep up with the demand for mobile entertainment media, the entertainment industry has created mobile friendly versions of their products, from games [...]