Business Development Representative

Business Development Representative

Appdetex is looking for a Business Development Representative to work on the front line of our Sales teams. This role will be to seek new business opportunities by contacting and developing relationships with potential customers.

To be successful in this role, you should have previous experience developing leads and meeting sales quotas. You will use your prospecting and communication skills to cultivate interest in Appdetex with prospects, and help secure meetings for our Sales Directors. If you are motivated, results-driven, want to pursue a career in enterprise software sales, and you enjoy working in a team environment, we’d like to meet you.

Ultimately, you will boost sales and contribute to our long-term business growth.

Roles and Responsibilities:

  • Qualify leads from marketing campaigns as sales opportunities
  • Contact potential clients through cold calls and emails
  • Present our company to potential clients
  • Identify client needs and suggest appropriate products/services
  • Customize product solutions to increase customer satisfaction
  • Build long-term trusting relationships with clients
  • Proactively seek new business opportunities in the market
  • Set up meetings or calls between (prospective) clients and Sales Directors
  • Report to Sales Leadership on (weekly/monthly/quarterly) sales results
  • Stay up to date with new products/services and new pricing/payment plans

Background and Required Skills:

  • Proven work experience as a Business Development Representative, New Business Sales Representative, or similar role
  • Hands-on experience with multiple sales techniques (including cold calls)
  • Track record of achieving sales quotas
  • Experience with CRM software (e.g. HubSpot, Salesforce)
  • Familiarity with MS Excel (analyzing spreadsheets and charts)
  • Understanding of sales performance metrics
  • Excellent communication and negotiation skills
  • Ability to deliver engaging presentations
  • BS degree in Marketing, Business Administration or relevant field

Join Our Team

We strive for a professional yet fun and casual atmosphere. We believe a company is either moving forward or moving backward – there’s no middle ground and, of course, we aim to continually move forward. We not only desire to exceed our customers’ expectations, but we also want to consistently impress them with the level of receptiveness, care, and dedication to help them solve problems. At the end of the day, we want our customer contacts to become the heroes in their own organizations.

Interested?

Please send a resume and cover letter to hire@appdetex.com.

HIRE ME!

Financial Service Brand Manager Stops Rogue Apps in Their Tracks

Financial Service Brand Manager Stops Rogue Apps in Their Tracks

Background:

The major app stores are home to over 4 million apps, and growing by the hour. A number of apps in these stores are copycat apps—apps that mimic the look and feel of a legitimate app or brand. These unauthorized, third-party apps can damage a company’s brand equity in a number of ways.

Copycat apps make it more difficult for consumers to find the legitimately branded apps. Consumer confusion can adversely impact legitimate sales and brand reputation. Consumers may also fall prey to nefarious app publishers who are seeking personal information that can be derived through copycat apps and the unsuspecting users who install them. Bad actors can exploit this information for their own personal gain by sending phishing emails under the company name, further damaging the company’s reputation and brand equity.

The Business Challenge:

The brand manager of a well-known financial company discovered that many apps had been developed and published that clearly infringed the company’s intellectual property. The company markets its financial products under nationally recognized brand names, and many third-party apps were using the same names and logos. The company uses mobile apps to disseminate general information as well as to promote its newest products and offers. The brand manager turned to AppDetex to help identify unauthorized apps and pursue enforcement and takedown action on the offending publishers.

The Appdetex Solution

  • AppDetex has an unparalleled database of global apps indexed from the major and third-party app stores, consistently updated to include the newest, most relevant data. Using AppDetex’s basic and more advanced search capabilities, the brand manager was able to quickly identify unauthorized uses of the company’s brand assets. The brand manager also relied on AppDetex’s Managed Services group to perform forensic analysis within the app itself.
  • The brand manager entered the identified third-party apps into AppDetex’s proprietary case management system. Using the AppDetex Enforcement Portal, the brand manager sent cease-and-desist letters and app store complaints to initiate the takedown of all identified offending apps.
  • The Enforcement Portal seamlessly tracked each communication, logging and storing the data in the AppDetex case management system for future use. The brand manager was able to monitor the progress of all app enforcement actions through notifications and by accessing real-time information in the case management dashboard.
  • The brand manager also created BrandTrack® reports for the company’s best known brands, which provided automated daily communications about any new use of the brand in the online app stores. This allowed the brand manager to uncover and address new brand infringement issues before they created costly problems for the company or consumers.

Gaming Company Pulls Plug on Copycat Apps and Lost Sales

Gaming Company Pulls Plug on Copycat Apps and Lost Sales

Background:

Mobile games are some of the most popular apps in app stores. The mobile gaming industry made over $70 billion in 2014, outselling PC and console games. This trend is reflected across the entertainment industry with the availability of mobile video, music, and image sharing. As mobile apps gain popularity, they attract rogue app developers, who exploit the logos and designs of legitimate apps to create a false association and increase downloads.

The Business Challenge:

The trademark counsel of a popular mobile app game company was contacted by a customer who was confused by the multiple mobile apps using the design marks of the game company. She knew that as the game company’s popularity and catalog of apps continued to grow, the likelihood of bad faith infringers trying to take advantage of her client’s intellectual property would grow. The customer expressed concern that there appeared to be third-party apps charging for each download and wanted to know which app was the authorized app for the game company. Counsel knew damage to the client’s reputation was best mitigated by getting these apps off the market as quickly as possible. She also realized that these similar apps were cutting into her client’s marketshare. The company values the goodwill it has earned by creating quality products and that consumer confusion and sales erosion increases with every new copycat app.

The AppDetex Solution

  • The trademark counsel used AppDetex’s targeted search and advanced search technology to uncover unauthorized use of the game company’s brand names in third-party apps. Using AppDetex’s proprietary search features, she found specific targeted information regarding each unauthorized app, including app publisher, app description, categories, screen shots, price, ratings, and other critical information. The trademark counsel also used the advanced image search capabilities of the AppDetex system to uncover all third-party images that were infringing on the company’s mark. Finally, she was able to use AppDetex to isolate the apps that are located in the customer’s jurisdiction for further review.
  • Once Trademark Counsel identified the rogue apps and added them to the case management system, she was able to rank them using a scoring algorithm set up specifically for the game company’s concerns. Ranking apps from critical to low priority allowed the trademark counsel to target the most egregious offenders first for enforcement action.
  • The trademark counsel then used AppDetex’s Enforcement Portal to begin takedown proceedings against rogue apps infringing on the game company’s trademarks. She also used AppDetex’s Managed Services team to issue cease-and-desist notices to the app developers.

Throwing the Book at Illegal Distributors of a Bestselling Novel

Throwing the Book at Illegal Distributors of a Bestselling Novel

Background:

Smartphone users spend roughly 80% of their device time using downloaded apps. Piracy of popular entertainment content on the Internet represents a significant revenue drain on the industry. In order to keep up with the demand for mobile entertainment media, the entertainment industry has created mobile friendly versions of their products, from games to movies to novels. Mobile media pirates, who are constantly devising new methods of skirting the law, produce simple free apps containing unlawful content, profiting by attaching monetized advertising to the app and costing the rightful publisher millions of dollars in diverted revenue.

The Business Challenge:

A best-selling novel published by a major publishing house had gained international acclaim as the author appeared on talk shows and was featured in “must read” lists. The brand manager for the publisher worried that a number of apps may have been offering illegal copies of the novel for download. The publisher had contracted its electronic distribution to e-book companies. An initial review of a single app store revealed several hundred apps offering free text versions of the novel. A conservative estimate of the value of the illegally distributed copies exceeded $800,000 per year–a significant loss of revenue.

The Appdetex Solution

  • AppDetex offers an unparalleled database of apps available on app stores from around the world, updated daily to include the newest, most relevant data. Using AppDetex’s proprietary search features, the brand manager identified numerous apps offering free text versions of the novel. AppDetex was also able to isolate the specific countries where the rogue apps were located.
  • The brand manager then entered the apps into AppDetex’s case management system. This proprietary online interface stored, tracked, and organized all enforcement communications during the takedown of the infringing apps, creating documentation for future in-house use or legal proceedings.
  • The Enforcement Portal allowed the brand manager to send cease-and-desist notices to the app developers, issue takedown complaints to the app stores, and track enforcement procedures online.
  • After performing an initial round of takedowns to prevent immediate loss of sales, the brand manager set up automated BrandTrack® reports for the popular novel to receive daily scans that would uncover new, infringing apps.