A Global Brand Protection Leader

AppDetex is a global brand protection leader in securing your brand’s digital footprint. We are a full-service brand protection company in the online and mobile brand protection space as well as corporate domain name registration and management services.

AppDetex specializes in the areas outside of the company’s firewall to prevent brand infringement and dilution, fraud, and piracy within the increasingly complex worlds of mobile apps, marketplaces, social media, websites and domains.We focus on developing and delivering best-in-class technologies and methodologies that expose brand infringements and enable takedowns of the many egregious and often criminal undertakings found online today. AppDetex’s strengths include our depth of experience in the brand protection industry and willingness to serve as an extension of our client’s IP team, our nimble approach to software development and the robustness of our solutions. We know how to reduce consumer confusion, brand dilution, and fraud while protecting reputations, credibility, and company bottom line.

Founded by Faisal Shah and Chris Bura, the original pioneers of the online brand protection space, AppDetex is quickly becoming the first choice for many of the world’s most recognizable brands.

Careers @ AppDetex

Headquartered in the heart of downtown Boise, Idaho, AppDetex is an awesome place to work. We're always looking for talented people to join our company!

Current Openings

Leadership Team

Faisal Shah

Co-Founder and CEO

Throughout his career, Faisal has recognized both the opportunities and the pitfalls that the internet brings to brands and has proven adept at applying technology to address these risks. As the founder of enterprise brand protection pioneer MarkMonitor, Inc. and First to File Technologies, Inc., Faisal is considered to be one of the original pioneers of online brand protection.

Tom Ryden


Tom Ryden brings more than 30 years of strategic management and financial experience to AppDetex. He is a certified public accountant who has worked in senior management positions in a variety of industries and has a track record of driving growth in technology companies. Tom served as CFO of MarkMonitor before its acquisition by Thomson Reuters.

David Montz


David Montz is a software, internet and cloud engineering veteran with more than 20 years of experience leading software development teams to create market-leading technology platforms. With a background that spans categories as diverse as B2B Enterprise SaaS to large-scale consumer-facing social networks, David is an expert at bringing high-calibre products to market.

Frederick Felman


Frederick Felman brings 30 years of success in product and marketing roles at high-growth private and public companies to AppDetex. He has extensive experience in branding and leading global marketing strategies and is an active participant in internet policy development in the ICANN community. Fred served as the CMO of MarkMonitor before its acquisition by Thomson Reuters.

Adam Busch

VP, Finance

Adam Busch has 15 years of experience in accounting and finance in the tech and software industry, specifically using SAAS business models. He has participated in multiple M&A transactions, operating within various ownership structures including venture capital, private equity and public companies.

Ben Milam

Executive Vice President/General Counsel

Ben Milam brings 25 years of legal experience and an impressive background in business and intellectual property law and litigation to AppDetex. He has litigated intellectual property cases in state and federal courts, obtaining injunctions to prevent infringement and other illegal activities. Ben is a member of the California and Idaho State Bar associations.

Susan Kawaguchi

Policy and Business Development

Susan Kawaguchi has spent more than 20 years in the field of domain name management and online intellectual property protection for major internet brands She has extensive experience in developing risk mitigation strategies in domain names, marketplaces, social media and mobile apps. She is recognized throughout the ICANN community as an effective advocate for protecting brands in domain name policy.

Alexis Meghrouni

Director Enforcement Strategies & Services

Alexis Meghrouni has 18 years in online intellectual property protection for some of the world’s largest corporations. Alexis is a member of the California Bar and practiced law in Southern California prior to her work in the field of online intellectual property protection.

Kari Herzog

Director of Managed Services

Kari Herzog is a veteran customer service and technology expert with more than 15 years of experience in mobile app development, product management, sales support and customer service. As the Director of Managed Services for AppDetex, Kari oversees the Brand Analyst team and is instrumental in delivering AppDetex’s white glove customer service.

Krissa Wrigley

Director of Operations

Krissa Wrigley’s career in economic development in Idaho and Oregon has spanned both the private and public sectors, with experience in academia, market research and entrepreneurial organizations. She has worked in a variety of roles with economic development organizations in the Boise Valley and served as a professor of economics.

They are innovative and getting in advance of things like new gTLDs.
Trademark, Copyright and Domain Manager, Fortune 500 Company