AppDetex is a global brand protection leader in securing your brand’s digital footprint. We are a full-service brand protection company in the online and mobile brand protection space as well as corporate domain name registration and management services. AppDetex specializes in the areas outside of the company’s firewall to prevent brand infringement and dilution, fraud, and piracy within the increasingly complex worlds of mobile apps, marketplaces, social media, websites and domains.

We focus on developing and delivering best-in-class technologies and methodologies that expose brand infringements and enable takedowns of the many egregious and often criminal undertakings found online today. AppDetex’s strengths include our depth of experience in the brand protection industry and willingness to serve as an extension of our client’s IP team, our nimble approach to software development and the robustness of our solutions. We know how to reduce consumer confusion, brand dilution, and fraud while protecting reputations, credibility, and company bottom line.

Founded by Faisal Shah and Chris Bura, the original pioneers of the online brand protection space, AppDetex is quickly becoming the first choice for many of the world’s most recognizable brands.

Careers @ AppDetex

Headquartered in the heart of downtown Boise, Idaho, AppDetex is an awesome place to work. We’re always looking for talented people to join our company!

See Our Current Openings

Leadership Team

Faisal Shah
Faisal ShahFounder & CEO
Prior to starting AppDetex, Faisal founded the brand protection company MarkMonitor, Inc., which was acquired by Thomson Reuters in 2012. He founded FTF Technologies Inc. (aka First to File) in 2006, serving as CEO and President. FTF’s Electronic File Room is the world’s leading web-based patent prosecution and management service. The company was acquired by CPA Global in February 2013. Faisal is a former partner of the international law firm Pillsbury Madison & Sutro (now known as Pillsbury Winthrop Shaw Pittman LLP), one of the nation’s top law firms. Following his time there, he joined Richardson Labs as an Executive Vice President and General Counsel. He received his J.D. from the University of San Francisco and a B.S. from the University of Colorado, Boulder.
Chris Bura
Chris BuraFounder
Chris is an experienced entrepreneur, having spent 15 years successfully starting and building companies. In 1996, he founded and served as the CEO of Alldomains.com, a leading domain registration and brand protection corporation. Among its many accomplishments, Alldomains.com won contracts with many of the world’s best known brands, including Boeing, eBay, GM, Google, Time Warner, and Yahoo!. In 2003, Alldomains.com merged with MarkMonitor to create the preeminent company for Brand Protection Solutions. Prior to Alldomains.com, Chris founded a web-hosting company, NetCorps, then by Hostcentric, then by Interland, Inc. (NASDAQ: INLD), ultimately becoming Web.com (NASDAQ: WWW). Prior to AppDetex, he founded RoofRay, an online solar modeling company. RoofRay became the busiest solar website in the US before selling the technology to a European investment firm. He received his B.A. from California State University, East Bay.
John Rubocki
John RubockiCFO
John brings over 20 years of experience to AppDetex, where he oversees all financial and strategic activities. The former CFO for Bully Dog, John oversaw the company’s rapid growth, and led and managed a successful sale to a private equity group, generating an increase in value to the owners of approximately 400%. Prior to Bully Dog, he was responsible for planning, directing and controlling the financial and strategic planning process for a designer and manufacturer of electronic safety products for the international commercial vehicle market. John also worked in the Corporate Development/Mergers and Acquisitions Department of Falcon Building Products, a $1B revenue portfolio company of private equity fund Investcorp. He also worked as an investment banker with Merrill Lynch. John holds a B.S. in Economics from the Wharton School of Business of the University of Pennsylvania.
Ben Milam
Ben MilamExecutive Vice President/General Counsel
With a background in business and intellectual property law and litigation, Ben brings 25 years of legal experience to AppDetex. He has served as an outside general counsel for small start-up companies in Idaho and elsewhere and has litigated intellectual property cases in state and federal courts and obtained injunctions in both forums to prevent infringement and other illegal activities. Ben has obtained jury verdicts, court verdicts and settlements in civil cases totaling millions of dollars. He has successfully obtained defense verdicts on behalf of a wide variety of clients, from Fortune 100 companies to privately-held businesses, in trials before juries, judges and administrative bodies. Ben is a member of the California and Idaho State Bar associations.
David Montz
David MontzCTO
A 20-year veteran in software and internet technologies, David brings a dynamic set of skills and experience to AppDetex. Well before the term became ubiquitous, he worked in cloud services at Daptiv (acquired by ChangePoint) as VP of Engineering, creating market leading Enterprise Project and Portfolio Management solutions. Later, he worked on the consumer facing side as VP of Engineering at Bodybuilding.com (acquired by Liberty Media) where he was responsible for building platforms that powered both the largest fitness social network and largest health and fitness digital publication in existence. As CTO, David is responsible for building the technology that powers AppDetex’s brand protection products and services. When he isn’t following his passion for tech you’ll likely find him in the mountains of Idaho fly fishing, mountain biking or skiing.
Dr. Krissa Wrigley
Dr. Krissa WrigleyDirector, Operations
Krissa’s career in economic development in Idaho and Oregon has spanned both private and public sectors. She served as Director of Client Services for a market research firm, as an account manager for a startup grassroots marketing company, and as a vice president at a public-private non-profit that helps entrepreneurs and small businesses develop ideas and commercialize technology. She has worked as a contractor, consultant and project manager with economic development organizations in the Boise Valley and served as an administrator and professor of economics. Krissa holds a M.S. in Economics and a PhD in Sociology from Utah State University.
Michael Krause
Michael KrauseHead of Global Customer Success
Michael comes to AppDetex with over 25 years of hands on experience in strategic revenue growth, working with major corporations and brands like NFL, Tesla, NBC, BBC, Grammy’s, Warner Brothers and Michael Page. He architected and led teams for the federal government for USAF, HHS and VA. As a design engineer at Microsoft, he helped create and roll out the first versions of the .Net Framework. Michael is the co-founder of Dark Yeti consulting group and the co-founder of startups JikaJot, ExactPlus and 3Launch. He loves learning and teaming with clients to solve big challenges. He is currently enrolled in a doctoral program D.B.A. Business Finance and Strategy (StartUps) at the City University Seattle. Michael spends his spare time exploring the outdoors with his family.