Company NewsAug 16, 2016
BOISE, ID (PRWEB) AUGUST 16, 2016
AppDetex today released Marketplaces 2.0, its brand protection solution to aid in the discovery and removal of online counterfeit product listings. AppDetex’s discovery methodologies produce comprehensive, relevant, and prioritized results, which dramatically reduces required analyst review. With targeted discovery along with superior case management, AppDetex’s Marketplaces solution promotes suppression of recidivist offenders and expedites the takedown process.
“Counterfeiting is not a new problem,” notes Chris Bura, CTO of AppDetex, “What was once considered simply an issue in high-end consumer goods, is now a concern in every product category - pharmaceuticals, clothing, media, food, household goods, ingredients, software, hardware - counterfeit activity is occurring in every area you can imagine.”Read More
May 17, 2016
Wolters Kluwer today announced that Corsearch digital brand solutions has launched a new mobile brand protection service, Corsearch Mobile App Vigilance, through a strategic alliance with AppDetex. The mobile app, powered by AppDetex data and technology, enables brand holders and trademark owners to protect their valuable intellectual property assets in the mobile app space.
With over four million apps in the major domestic mobile app stores, downloads have become the new currency. Rogue mobile app publishers are now leveraging well-known trademarked logos and names to lure users to download and install their apps. Corsearch Mobile App Vigilance provides brand holders with an end-to-end solution to help prevent this, with functionality that includes discovery, monitoring, enforcement and forensic analysis of mobile apps.Read More
May 13, 2015
AppDetex today announced the launch of FreeMark, its brand protection solution to help rights holders uncover similar design and word marks in use in app stores.
Traditionally, brand holders have relied on their marketing and legal teams to conduct searches to determine a mark’s availability for use. These teams are charged with determining if any similar marks are in use in order to avoid infringing on existing rights or branding a product in a confusingly similar fashion.Read More
Mar 06, 2014
AppDetex today announced the launch of its Enhanced Enforcement Portal (EEP)—a revolutionary new way for clients to quickly and easily enforce on hundreds of mobile apps at a time. AppDetex’s robust solution reduces intellectual property infringement while optimizing app user acquisition and customer support costs.Read More
In the NewsJul 10, 2015
Trademarks in a mobile world and reform in Asia were among the topics discussed at the INTA Annual Meeting in San Diego. Protecting brands’ interests online remains a key priority of the International Trademark Association (INTA), CEO Etienne Sanz de Acedo told attendees of the Annual Meeting in San Diego.Read More
May 05, 2015
The most positive aspect of the ‘mobile world’—the speed at which everything moves—is also the scariest, at least for trademark attorneys whose job it is to protect brands, according to a panel of in-house counsel at the International Trademark Association (INTA) Annual Meeting.Read More